Why Power Cues is important

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I wrote Power Cues because there have been some extraordinary advances in brain research in the past decade or two and yet they haven’t been reflected in the way we talk, think about or coach communications. We have a lot of intuitive, common sense wisdom about how communications works. Some of it is true, but a lot of it is wrong – as the neuroscience is now showing us.  I thought it was important to write Power Cues to set the record straight and to start getting some accurate information out there.

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